What is Hyper pure?

Elevator pitch

Hyper Pure: Your Next Day Delivery Solution for the HoReCa Industry. Say goodbye to the headaches of last-minute sourcing and unreliable vendors. With Hyper Pure, enjoy seamless procurement and guaranteed next day delivery of high-quality kitchen supplies. Elevate your operations and delight your customers with Hyper Pure as your trusted partner.

What is the need for it?

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As we know HoReCa industry has a very frequent sourcing cycle it requires a lot of effort and skill on sourcing end to be good at it following are the common problems that businesses encounter on a daily basis-

Purchasing vegetable and other perishable products from Mandi- ideally Restaurant owner /purchase manager has to go to the mandi(wholesale vegetable market like apmc) every morning at 5 am (that's when the market starts) to negotiate and purchase fresh and good quality products for their restaurants HoReCa industry generally works till 12am in metro cities it make it very difficult for the owner to take time of business also hampers the quality of life.

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Delays and inconsistency in products - As most of their vendors are unorganised players there is no accountability for operational inefficiency thus leading to delays and inconsistency in products

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Dynamic price of raw materials - As most of their raw materials have a dynamic price buying at higher rate can cut into the profits as menu is no revised every day.

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Multiple vendors - Handling multiple vendors is a task as most for these vendors operate vere traditionally keeping a track of order and delivery becomes a task.

How hyper pure can solve these problems ?

1.Purchasing vegetable and other perishable products from Mandi - with Hyperpure you can purchase products directly through the app no hassle of traveling and getting up early to purchase raw materials.

2.Delays and inconsistency in products - As all of these goods are purchased and then carefully segregated by Hyperpure executives customers could be assured of the products quality. As its an organised company with proven record in managing heavy ops customers can be assured of timely delivery of their raw materials.

3.Dynamic price of raw materials - As Hyperpure is also working on contractual farming with the farmers it can roughly estimate the price of certain goods and give a flat price to the customer through out the year for a fixed quantity. As it is doing BCP (Buyer catalogue profile) they can predict the demand and match the rates according

4.Multiple vendors - since it offers fore than 2000 products in various categories it becomes one stop shop for the buyers as they now only have to deal with hyperpure also all of the order data is stored in the app for the customers to review it and keep a track of their order

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ICP Prioritisation framework

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TAM

Total grocery market in india is 592 Billion dollar

SAM

Total HoReCa food market in india is 180 billion dollar assuming 40% is grocery cost so our SOM can be defined from 72 billion dollar.

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SOM - 72 BILLION DOLLAR Having first mover advantage a brand trust and reach of zomato we will be able to capture atleast 40% of market share which is 29 billion dollar

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Ideal Company/Business Profile for Hyper Pure

GMV - 12 lacs and above

Domain: B2B grocery purchase

Type: Typical busy outlet with high frequency of customers

Geography: India

Availability of Purchase Team: may or may not be there

Number of vendors : More than 3

Average Purchase Value: 6000 and above

Frequency: Every Alternate Day

Let’s meet the Decision Makers 👥

Narratives

Sushant(AKA SETH): Owner/Purchase manager (Decision Maker) 🙎‍♀️

Sushant, a busy restaurateur running a restaurant in a tier 1 city, begins his daily work by procuring and negotiating with various vendors for raw materials. He ensures that the buying price is sustainable and that the right quality of products is delivered. Apart from procuring and maintaining stock, he manages a diverse team of kitchen staff and waiters effectively. Sushant also focuses on meeting diverse customer expectations while maintaining authenticity, navigating complex regulatory requirements and licensing, balancing expenses, revenue streams, and financial sustainability. Additionally, he dedicates effort to promoting the restaurant through effective marketing and branding and maximizing operational efficiency during peak hours. Given his involvement in numerous crucial activities, he actively seeks something that can improve his efficiency at work. Furthermore, as restaurants lack dynamic pricing unlike their raw materials, he is searching for a vendor who can provide raw materials at a fixed price to ensure profitability.

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Quotes and insights

"We work with multiple vendors, each supplying different products such as dairy, bread, vegetables, fruits, organic produce, chicken, meat, and fish. It is difficult to handle so many vendors."

"Our major challenge arises during peak seasons due to shortages of supplies or delayed deliveries (Jab maal chahiye toh milta nahi hai)."

"I can't take a day off from purchasing; otherwise, the business would come to a halt. I have to regularly go to purchase raw materials."

"It is so unorganized that vendors end up providing more stock than demanded, leading to wastage, especially with dairy products."

"I want to have a single point of contact for all my kitchen supplies."

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Krishna, Chefs (Influencer/Blocker) 🙎‍♂️

krishna is a chef at the cafe his major task involves cooking and maintaining stock of ingredients that are required in the kitchen he is also involved in purchasing of raw materials with Sushant.

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Quotes and insights

1. “I want to see mare product catalog so that i can choose different products .”
2. "i want consistency in the quality of product.”
3. “I want flexibility in ordering small quantity to avoid wastage for example no need to stock dairy product in quantity as it is perishable so i can order small quantities daily to get fresh raw materials.”

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Prashansa, The accountant (Blocker) 🙍‍♀️

Prashansa, the accountant at the restaurant, handles daily interactions with vendors, negotiating payment terms and purchasing credit for the establishment. Since most purchases are made in cash, she aims to avoid paying taxes on certain items.

Quotes and insights

1. “We work with regional players who are ready to give us credit and flexibility in payment.”
2. “As most of our purchases are in cash we avoid paying taxes on our purchases to buy at optimum price.”​

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Pain Points 😠

1. Quality Control: Ensuring consistent quality of ingredients from various vendors can be difficult. Inconsistent quality affects the taste and standardization of dishes.
2. Fragmented Supply Chain: Dealing with multiple suppliers for different ingredients leads to complexities in managing orders, deliveries, and inventory, often resulting in inefficiencies and higher costs.
3. Price Volatility: Prices of raw materials are subject to fluctuations due to factors such as seasonal changes, market demand, and supply chain disruptions, making it challenging to predict and manage costs effectively.
4. Limited Product Availability: Some ingredients may not be readily available or may have limited availability, especially niche or specialty items, which can disrupt menu planning and operations.
5. Trust and Transparency: Building trust with suppliers can be challenging due to issues such as inconsistent pricing, hidden costs, and lack of transparency in sourcing practices.
6. Logistical Issues: Managing logistics for procurement, including transportation and storage of perishable goods, can be complex and time-consuming, particularly for restaurants with multiple locations.
7. Time Constraints: Procurement involves time-consuming tasks such as negotiating prices, placing orders, and coordinating deliveries, diverting attention from other core business activities.
8. Regulatory Compliance: Ensuring compliance with food safety standards, documentation requirements, and licensing regulations adds complexity to the procurement process and increases administrative burdens for restaurant owners.

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Identifying product integration channels

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Product Integration Plan for Hyper Pure with Zomato:

1. Demand Prediction Tool: Develop a demand prediction tool integrated with Zomato's platform. This tool analyzes historical sales data, seasonal trends, and other relevant factors to predict demand for specific food products. Hyper Pure can use this information to optimize inventory levels, anticipate customer needs, and ensure timely stock replenishment.
2. Restaurant Promotion Feature: Integrate a restaurant promotion feature within Zomato's platform, highlighting establishments that source ingredients from Hyper Pure. This includes showcasing the quality and freshness of ingredients supplied by Hyper Pure, thereby attracting more restaurants to place orders through the platform.
3. Instant Credit Facility: Implement an instant credit facility for restaurants purchasing through Zomato's platform. Hyper Pure can offer a seamless credit approval process based on the restaurant's transaction history and creditworthiness, allowing them to make purchases without immediate payment.

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Product integration - IMS

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Identify top inventory management software in HoReCa industry connect with them pitch them a potential partnership if they integrate their inventory management software with Hyper b2b market place so when ever a restaurant is out of stock of any product the inventory management software should recommend them to purchase it from hyper pure.

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Revenue sharing could be done here as to incentivize ims as well

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Lightspeed Restaurant

Upserve

TouchBistro

Zoho Inventory

Petpooja

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Referrals

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1. Referral Invitation: Within the HyperPure mobile app, existing restaurant owners or managers can find a dedicated section for referrals. They can access this section to invite their contacts or acquaintances who own or manage other restaurants to join HyperPure.
2. Referral Link/Code: Each existing customer receives a unique referral link or code which is customised by their name to add more personality to it so that they can share with potential new customers. This link/code can be easily shared via messaging apps, email, or social media platforms.
3. Incentives for Referrer: When a new restaurant signs up for HyperPure using the referral link or code provided by an existing customer, the referrer earns rewards points which can be redeemed on next purchase .
4. Incentives for Referee: Similarly, the new restaurant that signs up through the referral link/code may also receive incentives as a welcome bonus for joining HyperPure..
5. Tracking and Verification: The HyperPure app tracks referrals made by existing customers and verifies new sign-ups to ensure they meet the eligibility criteria. This may include verifying the authenticity of the new restaurant and confirming their registration on the platform.
6. Communication and Notifications: The app sends notifications to both the referrer and the referee to inform them about the successful referral and the incentives earned. It also provides updates on the status of the referral and any additional steps required to claim the rewards. A nudge feature caould also be added so that referrer can push referee for their 1st purchase
7. Promotional Campaigns: HyperPure can periodically run promotional campaigns to encourage more referrals, offering special rewards or bonuses for successful referrals during specific periods or for reaching certain milestones.
8. Referral Leaderboards: To add a competitive element, HyperPure can introduce referral leaderboards within the app, showcasing the top referrers and their achievements. This can motivate existing customers to actively participate in the referral program and strive to earn more rewards.
9. Tracking of referrals by referee - A referee can check the status of their referrals via app to keep a track of their incentives also they can send a nudge as a small reminder from their end to do their first transaction.
10. More customization in referral links - Can customized referral links to share a testimonial video of the referee along with the link for example below testimonial can be shared via whatsapp email automatically while referring someone
11. Collaborate with Chefs - There are chefs who are very famous online on instagram and youtube most of their followers would be from HoReCa industry collaborate and make a video and ask chef to suggest hyperpure to their followers and give them an incentive if they join using chefs referral link
12. Introduce slabs of Incentives - Introducing higher rewards when certain number of successful referrals is achieved for example - less than 3 referral would give them hyperpure credit . More than 3 successful referrals will give them 20% higher store credit more than 10 referrals will give them an Iphone more than 20 referral will give them an international holiday for 2 people or store credit of similar value more than 40 referral will give them a car or store credit of same value. This can increase the referral substantially

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FIN.

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